DIGITAL DESIGNER
PORTFOLIO / 2010 — 2024

AVAILABLE FOR
PROJECTS

CONTACT@YUSUFMUSTAPHA.COM
+1 416 666 8205

Marcus Flynn

Main Goal

The objective was to create a cohesive brand system that:
Enhances recognition in the advisory industry.
Reflects Marcus Flynn’s core values of clarity, precision, and forward-thinking.
Works seamlessly across digital and print platforms.

Process

  • Discovery Phase:
    – Conducted workshops to understand Marcus Flynn’s mission, vision, and target audience.
    – Analyzed competitors and market trends to identify a unique positioning.
  • Design Development:
    – Logo: A minimalist geometric design symbolizing clarity and structure.
    – Typography: Alliance No. 1 chosen for its legibility and modern appeal.
    – Color Palette: A bold red (#A61916) for energy and trust, paired with neutral black-gray (#222323) for professionalism.
  • Brand System Creation:
    – Designed templates for reports, presentations, and social media.
    – Developed a comprehensive brand guidelines document for consistency.

Outcome

A modern, scalable brand identity that positions Marcus Flynn as a leader in the advisory space.
Increased client engagement through cohesive visuals and messaging.
A versatile design system that elevates all touchpoints, from client reports to digital campaigns.

INNOVATIVE DESIGN

TIMELESS APPEAL

STRATEGIC CLARITY

SCALABLE SOLUTIONS